Super star Hrithik Roshan will launch his fitness and fashion label ‘HRX’ exclusively on ‘Myntra Fashion’. The philosophy behind ‘HRX’ is to push your extreme. The label has a wide range of casual wear and active gears like sports shoes for men.
The new brand signifies fitness and fashion, something that Hrithik has always been associated with. Apparently the title HR, which is Hrithik's initials, has an 'x' attached to it, which as per Roshan signifies extreme. Hrithik is one of the first heroes to have stepped on the lines of clothing brand while his contemporaries and seniors have mostly been associated with fragrances. Also the brand promises to give high quality clothes at affordable prices, media reported.
According to media reports, The ‘HRX’ brand is a mix of his supreme style and passion, and will be sold only on ‘Myntra Fashion’ Weekend starting on October 3, 2014. The three-day event will bring together a lineup of designers from across the country. ‘Bang Bang’ actor said that, he will walk the ramp for the first time for his newly launched, active lifestyle apparel and casual wear brand ‘HRX’. “I'm eagerly looking forward to the event, especially closing the show with ‘HRX’,” Hrithik said in a statement.
The range includes extreme casuals and easy active apparels along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit.
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