Mr Ahmad takes over from the outgoing CEO, Mustafa Peracha, who has led wi-tribe from a startup operation to a solid number two broadband provider in Pakistan and the largest WiMax operator, said a press release issued here.

Prior to joining wi-tribe, Mr. Ahmad was at Telecel Globe (an Orascom Telecom company) as Group Chief Commercial Officer.

He brings with him a diversified leadership experience of over 20 years in telecom and consumer goods industries with leading organizations like Millicom, Nestle and Proctor and Gamble.

Mustafa Peracha, CEO wi-tribe Pakistan, is assuming new responsibilities within the group in the broadband area. He will be based in Doha at the Qtel Group headquarters.

Through his efforts, wi-tribe Pakistan has been consistently rated as the number one service provider in customer satisfaction and recognized for its leadership in launching numerous industry-first products and services.

Wi-tribe launched its largest operations in Pakistan in July 2009, and is currently operating in five regions; Islamabad, Rawalpindi, Lahore, Karachi and Faisalabad.

Wi-tribe is passionate about providing a unique and personalized customer care experience, teamed with instant connectivity and simplified service bundles and applications.

Backed by unrivalled experience, knowledge and ability, wi-tribe group, a Qtel Group company, was establish in April 2007.

The vast experience these world leaders bring to the table has fuelled the growth of this new venture, launching wi-tribe globally as part of Qtel's 2020 vision.