Sony focuses on professional photo features with new Xperia handsets
Sony, which usually pitches its phones to visually-minded users who appreciate the company's high-end screens and cameras, is a small player in the smartphone market, beneath the top 10 biggest sellers. It did not reveal the prices of the new phones.
Analysts were sceptical the latest addition would boost sales as rivals such as China's Huawei or Korea's Samsung have already made a strong bet on high-performance cameras in their smartphones. "Sadly, it is hard to see how these devices will change @Sony Mobile's fortunes. Dependence on the home Japanese market is growing and Xperia Pro is clearly aimed at 5G services likely associated with Japanese Olympic Games," Ben Wood, head of research at consultancy CCS, said in a tweet.