It is pertinent to mention that the Chinese consumer electronics giant has previously also filled the position to be a Global Partner at the UEFA Euro 2016 and FIFA 2018 respectively.
Speaking at the launch ceremony, Chief Executive Officer, Hisense, Imran Ghani said, "It gives me immense honor and delight to announce our plan for the UEFA EURO 2020 in Pakistan - where the love and craze for football does not settle. Hisense is privileged to strengthen its presence for promoting domestic football in Pakistan over the last few years and major contribution as sponsors in mega event such as UEFA Euro 2016, FIFA World Cup 2018 and now the UEFA Euro 2020.
Adding to Hisense contribution towards the promotion of football in Pakistan, he added, "Until recently the Hisense LED TV road to Euro 2020 has kicked off from three back-to-back campaigns namely with F5WC, FutGoal and Leisure Leagues. The objective of these collaborations is to promote domestic football and encourage new talent emerging from grass-root level. We are also in talks with Pakistan's leading sports channel and will very soon make an announcement on our collaboration for the UEFA EURO 2020 as official media partners, so the viewers do not miss the live action of the month-long mega event."
As part of the major announcement and consumer promotions, Imran Ghani said, "Hisense will announce 3 lucky winners who will get a chance to win tickets of UEFA Euro 2020. Moreover we will also send our Top 3 dealers who achieve best sales".-PR