Mario mugs, Zelda tote bags as Nintendo opens first Tokyo store

Nintendo this week throws open the doors to its first bricks-and-mortar store in Tokyo, offering everything from Super Mario mugs to Zelda handbags as part of a new gaming complex in the heart of the city.

Set in a refashioned department store on one floor just minutes from the famed "scramble crossing" in Shibuya district, the giant retail space also includes shops selling merchandise from some of the biggest names in gaming including Capcom and Pokemon.

Nintendo's outlet is the game giant's first directly operated in Japan, and only its second worldwide following a similar New York shop.

"Young people and foreign people flock to Shibuya. We picked this location, aiming to attract a wide range of people," a Nintendo official said at a press preview before Friday's official opening. Half its stock will be available exclusively at the store, with the 1,000 items on sale ranging from game hardware and software to clothing, mugs and stationery branded with Mario, Zelda and other characters from the firm's hit game titles.

Copyright Agence France-Presse, 2019