"The real world choice that we face is do we paralyze everything in Geneva for whatever period of years is necessary while we wait for those guys to be ready to talk, or do we do something else in the meantime," US Ambassador to the WTO Michael Punke told reporters. "Obviously, our view is we should pursue market opening however and whereever we can and we should not simply allow the whole system to be paralyzed," Punke said. With the ten-year-old Doha round of world trade talks dead in the water, the United States and 15 other WTO members, including the 27-nation European Union, have been exploring the idea of negotiating a pact to reduce trade barriers in finance, insurance, banking, media, telecommunications, express delivery and an array of other services sectors. Some major emerging economies have objected to the effort, saying it would undermine the Doha round, which has sought to liberalize trade in services, manufactured goods and agriculture and includes other components aimed at helping the WTO's poorest members benefit from increased trade. "There's a lot of hypocrisy built into that suggestion (of undermining Doha) because of course what virtually every member of the WTO is engaged in is negotiations outside of the multilateral 'single undertaking' context," Punke said, referring to bilateral and regional free trade agreements that have proliferated in recent years. "Single undertaking" refers to a longstanding principle of the Doha round that no individual issue is resolved until all issues are resolved, a negotiating approach that Punke said the last decade has shown has failed.