PTCL half yearly net profit for year 2010-11 stood at Rs. 4.02 billion compared to Rs. 5.35 billion for the preceding year.
In the first half of the financial year 2010-11, PTCL continued its strategy of innovation and futuristic growth, said a press release issued on Friday.
By developing new sources of income, on the commercial side, the growth momentum of PTCL remained strong in emerging segments of Broadband and Corporate Services.
PTCL remained focused on its strategy by providing multiple solutions to the business and household market segments and extending vital services to other telecom operators in Pakistan.
One of the major highlights of the first half of the current financial year was the launch of IMEWE submarine cable-13000 kilometer of the most advanced fibber optic submarine cable travelling through three continents to interconnect South Asia to Western Europe.
IMEWE along with PTCL's previous two submarine cables namely SMW3, SMW4 holds the status of a backbone for country's telecommunication infrastructure.
Another big achievement was the launch of PTCL's Data Centres in Karachi and Lahore, which are designed and built to accommodate comprehensive data in a secured, managed and climatically controlled environment.
These internationally certified and recognized Data Centres benefit PTCL's customers in terms of cost-effectiveness, efficiently of processes and scalability of needs.
PTCL has also worked on the network expansion in the financial year. The Pakistan Internet Exchange (PIE) has been expanded by establishing an international presence. PTCL has also planned expansions in areas, which were not served before through USF subsidy.
In order to address the diversified needs of its customer base, PTCL continued to introduce innovative products and services based on latest technology.
PTCL remained the largest and fastest growing broadband service provider in Pakistan and has launched 2Mbps Broadband Data Rate for its customers.
PTCL has also been the recipient of the prestigious Consumer's Choice Award 2010 for its product EVO.
PTCL EVO NITRO wireless broadband service based on 3G technology has revolutionized the internet experience in the country.
In less than a year, EVO has become the country's fast growing wireless broadband network with connectivity and roaming in over 100 cities across.
Conscious efforts were made to further facilitate landline customers by expanding the spectrum of available services and packages.
The geographical reach of popular packages was extended to benefit a broader customer base.
PTCL further streamlined its pricing strategy to make it more customer focused by offering convenient payment plans.
Besides the already available Pakistan Plus and International Plus packages, regional packages for new areas and local call packages were introduced in certain cities.
A positive shift in landline usage was witnessed because of unified rate of Rs.1 per minute on-net calls. Several special promotions were also launched for special occasions.