PSFW 2018: Vast array of indigenous craft and refreshing fashion

Fashion shows are a great source of knowledge for improving one's fashion sense and whether your business is one of providing expert knowledge of fashion or wanting to appear as such, you best attend a fashion show. Fashion shows are not only formatted for the demur frame but can also focus on plus sized clothing, work wear, swimwear, evening-wear, weddings, men, and teens.

The Apparel & Fashion industry of Pakistan is playing an important role and has a high impact on the economy of Pakistan. Fashion is a way of expressing creativity, releasing ones inner Picasso and the business of fashion is not only about attractive style and pretty models but a multi-dimensional enterprise involving many people, each making their contribution to the bigger picture of this industry.

PSFW, from it very advent has tried its best to showcase Pakistan to the world over; it has played the role of developing a great image of our country as a stylish and creative one using fashion as a vehicle for expressing ideas and personal creativity

The 11^thedition of Pakistan Fashion Design Council (PFDC) PFDC Sunsilk Fashion Week (PSFW) took place in Lahore for the consecutive ninth year. The Council opened #PSFW18 with the introduction of a brand new show, dedicated to the curation and projection of local craft within high-end design, in collaboration with PEL.

Day one of the PSFW’18 didn’t open with big household names besides SaniaMasktaiya. However the fashion industry saw debuts of three new comers; Hira Ali, whose strongly feminist stance placed her collection in the here and now, Hussain Rehar’s distinctive style made quite lasting impressionand that impression was screaming out loud to watch out for ‘Rehar’ and ArjumandBano’s western wear was right on the spot.

In conclusion, it would not be amiss to say that day one of PSFW had more hits and very few misses.

Click to see more Day two had an edge over day one as we witnessed designers’ showcasing new concepts, fresh cuts and inspirations that differ in a good way. The show kicked off with an afternoon high-street grouped show, followed by evening featuring a solo show by Nida Azwer and a finale grouped show displaying pieces by Shirin Hassan, Shiza Hassan and Saira Shakira.

Click to see more And the 3^rd and last day was concluded with HSY’s grand show on Sunday. It was a progressive fashion week overall, with many new designers making their big debuts.

Click to see more The Pakistan Fashion Design Council (PFDC) successfully created quality fashion and a quality event even though PSFW 2018 lacked any real ‘celebrity moment,’ as witnessed by the amazing responses garnered from the audience.

We cannot wait for PSFW to return in 2019 with its 12^th addition and take the whole world by a storm.