Pakistan’s premium robo advisor, Tijori Robo Investing, launched for stock market investors

Shaikha Robo Securities (Pvt.) Ltd., an SECP-licensed Securities Advisor, has launched Tijori Robo Investing, a digital robo-advisory platform designed to help retail investors in Pakistan build and manage long-term investment portfolios through a structured, technology-led approach.

Tijori Robo Investing combines investor risk profiling, professionally designed portfolios and digital trade execution in a simplified mobile experience. Instead of requiring users to select individual stocks and manage portfolio allocations themselves, the platform guides investors toward a portfolio aligned with their financial circumstances, investment objectives, time horizon and tolerance for market volatility.

Clients stay in control of their investments and approve every trade before it is executed.

Securities advisory services are provided by Shaikha Robo Securities (Pvt.) Ltd., while brokerage execution and custody are provided through Chase Securities Pakistan (Pvt.) Ltd., with client securities and cash maintained within the regulated brokerage environment.

“Most people do not want to spend their day studying stocks, following market movements or trying to decide what to buy next,” said Shahzeb Shaikha, CEO of Shaikha Robo Securities. “Tijori Robo Investing takes much of that guesswork out of the process. The robo-advisor gives investors a structured portfolio and a disciplined framework.”

The platform is designed for both first-time investors and existing market participants who want a more systematic, goal-based approach to investing.

Tijori Robo Investing offers risk-based portfolio models built around long-term wealth creation rather than frequent trading or short-term market speculation. The platform focuses on cashbased investing and does not offer leverage, margin financing or futures trading.

“The idea is not to encourage people to constantly react to the market,” Shaikha said. “It is to help them understand their risk, invest according to a plan and remain focused on building wealth over time.”

Tijori’s Smart Portfolios invest in selected securities listed on the Pakistan Stock Exchange, with portfolio constituents chosen based on factors including liquidity, investability and suitability for long-term portfolio construction.

The company also plans to expand Tijori Robo Investing through additional portfolio strategies, including direct indexing and curated sector investment baskets.

Through Tijori Robo Investing, Shaikha Robo Securities aims to make professional investing simpler and more accessible for retail investors in Pakistan, while keeping the experience transparent and investor-led.

The platform can be downloaded via these links:

https://apps.apple.com/pk/app/tijori-robo-investing/id6821840547

https://play.google.com/store/apps/details?id=pk.tijoriinvest.app