KARACHI: The Rice Exporters Association of Pakistan (REAP) is stepping up efforts to foster innovation, streamline export bottlenecks, and enhance stakeholder collaboration, reinforcing its strategic roadmap for sustainable growth across the country’s rice sector.
As part of these efforts, a delegation of the rice exporters led by Muhammad Raza Chairman REAP, undertook a visit to Tando Jam and Larkana and held important meetings with agricultural research institutions and representatives of the business community to discuss matters concerning the development, promotion, and growth of Pakistan’s rice sector.
During the visit to Tando Jam, the REAP delegation held a meeting with Dr. Mazhar Din Keerio, DG Sindh Agriculture Research Institute and his team. The meeting was attended by Faisal Anis Majeed Chairman KWGA & Treasurer REAP, Executive Committee Members Kazim Khandwala and Abdul Wahid Mianoor, Ashok Kumar Essarani, officials of Sindh Agriculture Research Institute and other esteemed members of REAP.
The meeting focused on agricultural research institutions in the areas of research, innovation, and modern agricultural technologies. Both sides emphasized the importance of research-driven initiatives in enhancing rice productivity, improving crop quality, and strengthening the competitiveness of Pakistan’s rice exports.
As part of the visit, the delegation also visited the Rice Research Centre, Dokri, where members undertook a field visit to gain first-hand insight into rice cultivation, crop development, and different rice varieties.
Sheikh Muhammad Naeem, Director, Rice Research Centre, Dokri briefed the members on various aspects of rice cultivation, different rice varieties, cultivation practices, and ongoing research activities. The delegation was also taken to the Phytotron Tunnels Facility, where members were briefed on research being conducted under controlled environmental conditions for the development and evaluation of rice varieties.
During its visit to Larkana, REAP delegation also held a meeting with officials of Larkana Chamber of Commerce & Industry to discuss various issues concerning rice exports and the overall development of the rice sector.
Muhammad Ali Shaikh, Former President, Larkana Chamber of Commerce & Industry, also hosted a gracious dinner in honour of the REAP delegation at Larkana.
The overall visit reflects REAP’s continued commitment to strengthening collaboration with agricultural research institutions, government departments, and business stakeholders across Pakistan. Through such engagements, REAP aims to promote research and innovation, encourage the adoption of modern agricultural technologies, address challenges faced by rice exporters, and contribute towards sustainable growth and increased exports of Pakistan’s rice industry.
Copyright Business Recorder, 2026