Runway to runway: HSY to design the new look of PIA crew
- Collection to make its official skyward debut on Oct 31
Pakistan International Airlines (PIA) unveiled new cabin crew uniforms designed by couturier HSY, blending heritage with modern elegance. This initiative marks a stylish leap in PIA's transformation, enhancing passenger experience and crew pride.
- PIA's legacy of collaborating with world-renowned fashion designers.
- HSY's design philosophy blending Pakistani heritage with modern tailoring.
- The new uniform's emphasis on crew comfort, durability, and cultural details.
The Pakistan International Airlines (PIA) is bringing runway glamour back to the skies as the national flag carrier has officially unveiled its reimagined cabin crew uniform collection, masterfully crafted by celebrated couturier Hassan Sheheryar Yasin (HSY), “in a celebration of heritage, modern elegance, and warm hospitality”, read a statement issued by the airline.
“The collection marks a stylish leap forward in PIA’s ongoing transformation under its consortium-led new management, refreshing the onboard experience with an elevated, contemporary aesthetic that puts passenger comfort and crew pride at the forefront,” said PIA Spokesperson Abdullah Hafeez Khan.
The PIA has long held a singular tradition of bridging commercial aviation with world-class fashion. In 1966, legendary French designer Pierre Cardin designed PIA’s pioneering A-line tunic and hood, defining aviation chic across the globe, the flag carrier stated in a press release.
“That heritage was enriched in the 1970s by Queen Elizabeth II’s royal couturier, Sir Hardy Amies, who brought refined tailoring to the skies, followed in recent years by contemporary master Nomi Ansari whose uniform inspiration lasted PIA for 12 years,” it added.
Now, that mantle passes on to HSY—one of South Asia’s most formidable fashion forces. Known globally for his red-carpet presence, roots extending into Hollywood styling, and dressing international celebrities, HSY is frequently chosen as the creative ambassador representing Pakistan’s fashion artistry on world stages. With this collection, he fuses Pakistan’s rich textile soul with sleek, international tailoring.
“Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality,” said HSY. “We wanted uniforms that our crew feels extraordinarily confident and comfortable apparel that respects our heritage, reflects modern fashion, and tells our story beautifully in every airport across the globe.”
According to the PIA, the new collection embraces a lifestyle first philosophy. Engineered for long-haul durability and ergonomic movement, the silhouettes blend soft, breathable fabrics with structured tailoring. The palette and detailing subtly celebrate Pakistan’s cultural craftsmanship while maintaining the polished, functional discipline required at cruising altitude.
The final look emerged from a competitive, collaborative showcase held in Karachi, where 10 of Pakistan’s top fashion designers presented their creative concepts before an esteemed jury of fashion icons and industry leaders.
“Passengers won’t have to wait long to experience the new visual identity. The collection makes its official skyward debut on October 31, 2026, aboard PIA’s inaugural Boeing 787-9 Dreamliner flight from London to Islamabad, signaling a fresh chapter of comfort, sophistication, and national pride connecting Pakistan to the world”, said the PIA’s spokesperson.