Apple to host 'Pro and tell' event on October 28 in LA
- The event is expected to feature Apple's first touch-screen MacBook Pro
Apple's "Pro and tell" event on October 28 will unveil new hardware, including a touch-screen MacBook Pro, and expand AI offerings, following recent product launches and a push for faster development.
- Apple's first touch-screen MacBook Pro.
- Recent product launches like the foldable iPhone and HomeView.
- CEO John Ternus's efforts to speed up product development.
Apple said on Monday it would host a “Pro and tell” event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.
The event is expected to feature Apple’s first touch-screen MacBook Pro, according to Bloomberg News, a long-awaited change to the Mac lineup.
Here are some details:
The event follows Apple’s September launch of the Duo foldable iPhone and last week’s unveiling of the HomeView smart-home hub and other Siri-powered home devices
Also read: Five takeaways from Apple’s biggest product showcase of the year
It comes amid efforts by chief executive John Ternus to speed up product development and simplify the company’s structure, according to analysts
Apple typically holds an annual developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices