This is apropos a letter to the Editor titled “Beyond the breastfeeding campaign” carried by the newspaper on Wednesday, Thursday, Friday and yesterday.
In my view, the media has a responsibility too. Reporting should draw attention to gaps in health services, workplace protections and commercial practices. Public discussion must shift away from asking whether mothers are breastfeeding and towards asking whether mothers are being adequately supported to do so. The message is simple: breastfeeding may begin with a mother, but its successful scale-up also depends on society. Hence, in any serious effort to reduce preventable child deaths and improve early-life nutrition, supporting breastfeeding must become a shared responsibility—not another burden placed on women.
Salman Mirza (Lahore)
Copyright Business Recorder, 2026