TDAP organises awareness session on e-commerce for women entrepreneurs

ISLAMABAD: The Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with the Pakistan Institute of Trade and Development (PITAD), successfully organised an interactive awareness session titled “E-Commerce and Digital Skills for Women Entrepreneurs” at PITAD, Islamabad.

The session was organised to strengthen the digital capabilities of women entrepreneurs by providing practical knowledge on e-commerce, digital entrepreneurship, digital marketing, online business growth, digital payments, and opportunities for accessing domestic and international markets.

The event commenced with the welcome remarks by Dr Hira Arshad, Assistant Director, Women Entrepreneur Division, TDAP, who highlighted TDAP’s ongoing efforts to create greater export opportunities for women entrepreneurs through targeted training, awareness sessions, and institutional support. This was followed by the remarks by Shazia Adnan, Director General, PITAD, followed by an address of Salman Mufti, Additional Secretary (Trade Policy), Ministry of Commerce.

The event also featured the participation of Naima Ansari, former President, Islamabad Women Chamber of Commerce & Industry (IWCCI) and Hina Zulfiqar, Vice President Rawalpindi Women Chamber of Commerce and Industry (RWCCI), whose presence reflected the Chamber’s continued commitment to supporting women-led enterprises and strengthening their role in Pakistan’s export sector. The session highlighted the importance of digital transformation and e-commerce in expanding market outreach and enabling women-led businesses to participate more effectively in the digital economy.

Copyright Business Recorder, 2026