In the latest episode of Business Recorder’s Minding Your Business, Loop Coffee founder Anas Zavary talks about his entrepreneurial journey, from shutting down Happy Donuts after years of losses to building a coffee brand aimed at making the category more accessible to Pakistan’s middle class.
Zavary discusses why he believes coffee has shifted from a niche product to a growing everyday need, citing the sharp rise in registered coffee consumption in Karachi. He also explains Loop’s strategy of keeping prices lower by integrating its supply chain, from importing and roasting beans to supplying its branches, and how an unexpected social media buzz helped drive the brand’s launch. He shares lessons from failure, the importance of understanding your numbers before expanding, and why he believes entrepreneurs should pursue work they genuinely enjoy rather than simply chase money.