The Dragons of Pakistan 2026 Awards: Synergy Group wins big with seven accolades

KARACHI: Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, secured seven wins across multiple categories at the prestigious Dragons of Pakistan 2026 Awards, where Pakistani entries are assessed by international judging panels based outside the country through an authentic, impartial and merit-based evaluation process.

The honours recognise the creative and strategic work delivered by Synergy Group’s subsidiaries, Synergy Advertising and Synite Digital, for Pakistan State Oil (PSO) and KFC Pakistan, respectively. Together, the agencies secured three Gold, two Silver and two Bronze Dragons.

Synergy Advertising secured five Dragon honours for PSO, comprising one Gold Dragon for the Safety Starts Young campaign, one Gold Dragon and one Bronze Dragon for the Made in Pakistan campaign, and one Silver Dragon and one Bronze Dragon for the Blaze Xtreme campaign.

Synite Digital secured two Dragon honours for KFC Pakistan, comprising one Gold Dragon for the Champions Deal (Wicket Gone, Zinger On) campaign and one Silver Dragon for the HotShot Shakers campaign.

Speaking on the wins, Synergy Group Chairman and CEO Ahmed Kapadia said, “For Synergy Group, these wins at the Dragons of Pakistan are a powerful affirmation of our creative philosophy and our belief that ideas born in Pakistan, rooted in cultural truth and driven by strategic purpose, can command attention and set benchmarks. What makes this achievement especially meaningful is the breadth and diversity of work recognised across our clients, campaigns and teams.”

Copyright Business Recorder, 2026