Pakistani startup ABHI partners with Saudi’s NOX Group
- NOX Group employees will be able to access a portion of their earned salary in real time before their regular payday
ABHI has partnered with NOX Group to provide employees with Earned Wage Access, allowing them to access their earned salary before payday for greater financial flexibility and control.
- ABHI's Earned Wage Access solution for employees.
- The impact of financial wellbeing on employee experience.
- ABHI's expansion across emerging markets and IPO plans.
ABHI, Pakistan’s first financial wellness platform and embedded fintech company, has announced a partnership with NOX Group, a Saudi-based business group, to provide employees with greater financial flexibility through ABHI’s Earned Wage Access (EWA) solution.
Through the partnership, NOX Group employees will be able to access a portion of their earned salary in real time before their regular payday, giving them greater control over their cash flow and more flexibility in managing their financial needs, read a statement on Thursday.
Speaking on the partnership, Omair Ansari, Co-Founder and CEO of ABHI, said:
“Financial wellbeing starts with having greater control over the income you have already earned. At Abhi, we believe employees should have the flexibility to access their earned wages when they need them, rather than being restricted by a fixed payday. Our partnership with NOX Group reflects a shared commitment to creating a more supportive employee experience, where financial flexibility is an integral part of the workplace.”
As Saudi Arabia continues to advance the objectives of Vision 2030, employers are increasingly looking beyond traditional compensation to create more holistic employee experiences. Therefore, financial wellbeing is becoming an important part of this shift, with employers exploring technology-enabled solutions that can provide employees with greater financial flexibility and support, the statement added.
ABHI is a financial technology company building the infrastructure for greater financial access across emerging markets. Its solutions include earned wage access, payroll processing, payroll financing, and SME Financing, helping businesses and their employees access greater financial flexibility.
Founded in 2021 by Omair Ansari and Ali Ladhubhai, ABHI has expanded its operations across Pakistan, the UAE, Saudi Arabia, and Oman, partnering with more than 7,000 businesses and serving over 1 million users across the region.
In August, ABHI Bank announced its intention to list on the Pakistan Stock Exchange and raise approximately Rs2–3 billion through an Initial Public Offering (IPO), following its acquisition and turnaround of a “broken bank” eighteen months prior (around February 2025).