India court grants Dabur interim relief against food regulator's order over '100%' claims

Dabur India said on Friday that the Delhi High Court has stayed an order issued by the food safety regulator that barred the consumer goods company from selling food products carrying “100%” claims, granting it interim relief.

On August 3, the Food Safety and Standards Authority of India (FSSAI) said products sold on Dabur’s website claimed some of its products were “100% Natural”, “100% Pure” and “100% Organic”, which were ambiguous, unverifiable and likely to mislead consumers.

The order comes as the food regulator steps up scrutiny of marketing and labelling practices in categories including alcoholic beverages and high-caffeine drinks.