KUALA LUMPUR: The Trade Development Authority of Pakistan (TDAP), under the Ministry of Commerce, in collaboration with the Trade Mission of Pakistan in Kuala Lumpur, made its first-ever participation in Food & Drinks Malaysia by SIAL 2026, held from 21–23 July 2026 at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur.

The Pakistan Pavilion, comprising seven leading Pakistani companies, prominently showcased drinks and beverages, alongside a selection of premium Pakistani food products, including confectionery, spices, rice and other value-added food items.

The participating companies held productive business-to-business (B2B) meetings with buyers, importers and distributors from Malaysia and across the ASEAN region to explore new business opportunities and strengthen commercial partnerships.

TDAP’s participation, with the support of the Trade Mission of Pakistan in Kuala Lumpur, reflects the Government of Pakistan’s commitment to promoting Pakistan’s food and beverage exports, expanding market access in the ASEAN region and enhancing the international visibility of Pakistani products.

Copyright Business Recorder, 2026