KARACHI: Jack of Digital, Pakistan’s leading digital media reseller and ad-tech solution provider, has been officially appointed as the reseller for Yango Ads in Pakistan.

The partnership unlocks a new era of in-app advertising opportunities, enabling brands to reach Yango’s fast-growing audience of urban, digitally active, value to premium income consumers across major cities, including Karachi, Lahore, Islamabad, Rawalpindi, and Multan.

Yango Ads brings to Pakistan an advanced, performance-focused advertising ecosystem that helps brands run high-impact audience targeting, CPI+, CPA and ROAS-driven campaigns, supported by first-party user insights.

“Pakistan is a fast-growing, mobile-first market with a highly engaged digital audience, and we see strong demand from brands for performance-driven, measurable advertising solutions,” said Bassem Yousri - Head of Agency department Yango Ads, “By partnering with Jack of Digital, we are combining Yango Ads’ global ad-tech capabilities with deep local market expertise to help advertisers reach the right users at the right moment and turn attention into real business outcomes. This collaboration marks an important step in building a more connected, results-focused digital advertising ecosystem in Pakistan.”

Usman Qayam of Jack of Digital, commented “We are excited to partner with Yango Ads to expand the digital advertising ecosystem in Pakistan. This collaboration allows brands and agencies to tap into a premium mobile audience with precision, scale, and performance accountability. Yango Ads strengthens the market with a new channel for conversions and measurable ROI and we are proud to enable its growth through localized support, education and campaign execution.”

Copyright Business Recorder, 2026