KARACHI: Pakistan State Oil (PSO), the nation’s leading energy company, is successfully implementing Safety Starts Young, a nationwide road-safety education programme designed to empower school-going children with essential knowledge for staying safe on the roads. The initiative has been widely appreciated by teachers, parents, and school administrations for its engaging, interactive approach.
The company launched this programme with the belief that road safety habits formed early in life can create long-term behavioural change. Children are at an age where they absorb and internalize lessons quickly, making them the ideal audience for building responsible road behaviour. By teaching safety principles before they begin using roads independently, as pedestrians, cyclists, and eventually drivers, PSO aims to create a generation for whom road safety becomes second nature. This forward-thinking approach reflects the company’s commitment to shaping mindful, responsible citizens who contribute to safer roads across Pakistan.
Launched recently, the programme is reaching children aged five to 12 through creative learning experiences. So far, it has covered more than 30 schools and is set to expand to 42 schools across 14 cities, including Karachi, Quetta, Lahore, Multan, Faisalabad, Bahawalpur, Rawalpindi, Abbottabad, Haripur, Mansehra, and Attock. Hyderabad and Sukkur are scheduled next.