Horticulture products: PHDEC promotes branding and packaging standards

MULTAN: Pakistan Horticulture Development and Export Company (PHDEC) organized a workshop at MNS University of Agriculture, Multan, titled “Branding and Packaging of Value-Added Horticultural Products to Compete in High-End International Markets.” The event aimed to underscore the critical role of standardized branding and packaging in enhancing the global competitiveness of Pakistan’s horticultural exports.

Following the successful launch of the Mango Dehydration Facility at MNS-UAM earlier this month, the workshop brought together experts from academia, the private sector, and the export industry to discuss modern packaging practices, branding strategies, and compliance mechanisms aligned with international standards.

Participants were briefed on packaging materials, sizes, color schemes, labeling requirements, and branding elements that contribute to quality preservation and market appeal. Experts highlighted that effective packaging not only ensures product safety and shelf stability but also boosts brand visibility and consumer confidence, key factors for success in high-value export markets.

Sarfaraz from MNS-UAM, a specialist in the packaging and export industry, emphasized the importance of food-grade packaging materials, shelf-life preservation, and compliance with global certifications such as HACCP, ISO, Halal, and Organic. He elaborated on the growing use of traceability tools such as barcodes and QR codes, which are increasingly demanded by international buyers to ensure transparency and authenticity.

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