LAHORE: Alibaba.com, a leading global business-to-business (B2B) e-commerce platform, on Sunday celebrated the nation’s top e-commerce businesses at the KEL Awards 2025 ceremony while launching its enhanced Trade Assurance 2.0 service in Pakistan. The event brought together key industry leaders, including Omer Khalid, Vice President of SCCI and Sayyed Ahmad Masud, Project Director of the National Incubation Center Islamabad, to honor local exporters who have leveraged Alibaba.com to transform their operations and expand their businesses globally.
The launch of Trade Assurance 2.0 was a key highlight, introducing major enhancements designed to empower Pakistani exporters. This updated service directly addresses their needs by offering reduced transaction fees, free withdrawals, higher order and credit limits, and more payment options, empowering local businesses to conduct international trade with greater efficiency and security.
“Pakistan represents a high-potential supplier market for Alibaba.com, boasting robust production capabilities and a diverse range of product categories that capture substantial global buyer interest. To capitalize on this potential, we have deliberately upgraded Trade Assurance 2.0 to provide suppliers with the essential tools to overcome challenges related to cost and credit. This service is designed to enable Pakistani businesses to secure higher-value orders and drive substantial growth in their global operations,” said Summer Gao, Head of Global Supply Chain Services at Alibaba.com.
The KEL Awards 2025 showcased the remarkable achievements of six Pakistan’s top e-commerce finalists, each delivering insightful presentations on the strategies that fueled their success on the Alibaba.com platform. The ceremony honored top performers across a wide range of sectors, from apparel to surgical goods, with winners recognized in two categories, Global Trade Innovators and E-commerce Export Masters.
Copyright Business Recorder, 2025