BENGALURU: India’s Zee Entertainment is making a final attempt to restart discussions with Japan’s Sony Group to revive their $10 billion merger deal that was scrapped on Jan. 22, Indian business daily Economic Times reported on Tuesday, citing people aware of the matter.

Representatives from both parties have been working to salvage the deal, with efforts to revive the merger gaining momentum over the past two weeks, the report added.

However, there is a chance that the discussions might fail as significant differences remain unresolved and both sides are standing firm on their positions, it said.

Zee denied being involved in any such negotiations in an exchange filing. Sony did not immediately reply to Reuters’ request for comment.