KARACHI: Easypaisa has partnered with Faysal Funds (Faysal Asset Management Limited) with an aim to boost the collective vision of financially empowering all Pakistanis, especially when it comes to investments and savings for their future.
This collaboration will open new avenues into the untapped market of more than 14 million easypaisa customers. To facilitate investors across Pakistan, Faysal Funds has embraced digital transformation of the asset management industry and has introduced fund management through a mini app integrated directly into the easypaisa app.
An agreement to this effect was signed in Karachi by M Mudassar Aqil, CEO, Telenor Microfinance Bank/ easypaisa and Khaldoon Bin Latif, CEO Faysal Funds. Senior officials from both the organizations were also present on the occasion. The ceremony was also attended by Salman Ahmed Usmani, Chairman of the Board, Faysal Bank. Joining via video link, Akif Saeed, Chairman of the Securities and Exchange Commission of Pakistan (SECP) also congratulated both the institutions on this ground-breaking partnership.
Easypaisa customers can experience hassle-free investing on the go by opening an account with Faysal Funds in just a single tap. No documentation is required, while customers get complete access to perform investment & withdrawal transactions, view their transaction history, analyze fund performance and fetch their account statement from within the easypaisa app.
Commenting on the partnership, M. Mudassar Aqil, CEO Telenor Microfinance Bank/ easypaisa, said that this partnership will enable us to carry forward our mission of a financially inclusive Pakistan and help millions of Pakistanis to make easy and convenient investments in a frictionless, digital process.
It is always encouraging to work with like-minded partners who share the same goals and approach towards offering inclusive financial services for all Pakistanis, he added.
Speaking on the initiative, Faysal Funds CEO, Khaldoon Bin Latif said that this strategic alliance with easypaisa is yet another step forward to make saving & investing more convenient, accessible and secure for the masses.
Copyright Business Recorder, 2023