LAHORE: This year’s Ramazan greeting from Levi’s is clear and simple – “You are Wonderfully Made”. At the campaign’s core is optimism, hope and knowing that we can all make the world a better place. A celebration of togetherness and the joy that is at the heart of these moments.

Emerging from a global pandemic, the ‘new normal’ is here to stay. With more news comes more noise, and every new situation can impact wellbeing and passion for life. Around the world, when times are tough, collective humanity has remained a beacon of hope as consumers look to see the world for everything it can be.

“People are seeking out good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism - and to amplify positive and hopeful stories.

We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because YOU ARE WONDERFULLY MADE” explained Mir Zia Mahmood, General Manager – Pakistan and Non-EU Countries.

Copyright Business Recorder, 2022