Twitter will be adding labels to the personal accounts of heads of state starting next week as part of its policy for government-affiliated accounts.

These labels will offer more context to users, offering them "a more informed experience on Twitter," according to a blog post by Twitter Support.

In addition to this, Twitter also explained that it does not let state-affiliated media accounts advertise on Twitter and now it will no longer include them or their Tweets in recommendations, as the social media platform hopes to support a free and independent press.

Twitter expanded account labels to government officials’ accounts and accounts belonging to state-affiliated media entities in August 2020 to clearly identify them for users.

While Phase 1 of the labelling initiative only covered accounts from the five permanent members of the UN Security Council, namely, China, France, Russia, the UK, and the US, Phase 2 will extend this initiative to Canada, Cuba, Ecuador, Egypt, Germany, Honduras, Indonesia, Iran, Italy, Japan, Saudi Arabia, Serbia, Spain, Thailand, Turkey, and the United Arab Emirates beginning on February 17th.