RAWALPINDI: Ministry of Information Technology and Telecommunication & ISPR collaborate for development and promotion of animation industry in Pakistan. Federal Minister for IT & Telecom, Syed Amin Ul Haque, Secretary IT & Telecom, Shoaib Ahmad Siddiqui, DG ISPR, Major General Babar Iftikhar were present on the occasion on Sunday in ISPR headquarters.

Global market size of animation industry is around $270 billion and expected to grow to $415 billion by 2025. Pakistan has a huge potential to become a part of this growing industry. Currently, Pakistani animators have limited access to required infrastructure and professional training/courses. Animation industry can contribute significantly to the economy of Pakistan.

It can generate job opportunities, bring foreign investment and can help us prepare a trained work force. Animation is not just contributing to entertainment only but it has been vastly adopted in, education, healthcare, engineering and defence. A collaborative effort will be made to promote animation in different segments of society for growth and prosperity.

In the context of enabling potential entrepreneurs in the field of animation, a dedicated Animation Incubation Centre has also been proposed in the chalked out plan. Short courses pertaining to animation, gaming and designing will be introduced to train human resource in specialized fields. The collaboration between MolTT and ISPR will act as a tangible head start in promoting Animation Industry of Pakistan.—PR

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