Pakistan Advertisers Society (PAS) is organising a one-day training workshop on Digital and Social Media on September 21, 2011 at a local hotel.
Conducted by an international expert from UK, Daniele Fiandaca, CEO, Digital Fauna, the workshop will give marketers an inspiring day of content and interactivity that will develop a better understanding of the overall changing landscape, with particular focus on trends in the global market place and how these can be applied locally, leaving the participants with plenty of ideas to take back to their businesses.
This course is designed for brand marketers and senior, management, client services, planning, creatives, media executives or PR professionals within client organisations, agencies and media houses.
The workshop is planned under the Professional Advancement Programme - step towards excellence in advertising of the PAS. Through this programme, PAS aims to create knowledge centre and foster a refined and superior class of advertising professionals that will raise and represent Pakistan's advertising industry at a global level.
It also provides a platform to share experiences and benchmark performances, vis-a-vis their peers in their industry, their agencies and their counterparts across numerous markets.-PR