The event hosted to officially launch the SIM was attended by a number of socialites, celebrities, industry leaders and experts, said a press release issued here. The SIM includes services like `Follow the Star' where customers will get FREE minutes and SMS whenever their favourite player scores a goal, Manchester United following in different leagues, premium content, Club News, video content, Fantasy Football, contests, exclusive games and to top it all dial tunes in players' own voice. Customers can also participate in special trivia's and win exciting prizes including Man Utd original merchandise and tickets to their games. Unveiling the SIM, CEO of mobile company, Mr. Fan Yunjun said, "By establishing a strategic partnership with one of the most renowned football clubs in the world, China Mobile Pakistan has once again proved that it is a brand that truly reflects the interests and desires of the consumers."