Pakistani businesses have proven their mettle in the international arena despite heavy odds. While much progress has been made in terms of diversification in the product lines and markets there is still room for accelerating our promotional and marketing effort.
The WCO IT Conference and Exhibition is a welcome event that offers Pakistani businesses, regulators and other stakeholders an opportunity to interact with IT professionals as well as counterparts from other nations. Using this event as a platform, they can leverage the learning from the use of IT in their work; and also gain from the experiences of others.
The special focus on transport and logistics will familiarise participants with more effective and efficient modes of movement of supplies, goods and services. Enterprise resource management, trade and marketing are also areas where recent technological advancements have helped companies to attain the competitive edge. In this, Pakistanis will find the conference beneficial as it will allow them to showcase some of the recent and significant developments in the IT sector of Pakistan. I like to wish success for the event and welcome the foreign delegates to Pakistan for an enjoyable stay.