In this modern era consumers must be respected and taken care of and industries design their products and give due weightage to consumers feedback. These aspects are observed as the essence of Consumers Choice Award. The beauty of this award is that the awardees are selected by consumers which make them enjoy their efforts for quality control.
The national and multinational companies who dedicate to meet consumers satisfaction do not go unnoticed and Consumers Choice Award helps establishing their reputation. I extend my heartiest congratulation to all award winners and especially to Consumers Association of Pakistan for organising this event.