It is my pleasure to learn that Consumers Association of Pakistan has set up a mission to develop sustainable consumer culture in Pakistan and Consumers Choice Award is a link in it which will assist the quality conscious consumers. Through the souvenir of Consumers Choice Award, I would like to request all industrialists and businessmen to observe business ethics and care for corporate social responsibilities to attain consumers' confidence.
Therefore, I would like to extend my warmest congratulations to all awardees because they deserve it for their dedication and excellence.