Colgate-Palmolive (Pakistan) Limited launched a unique scholarship programme for primary school children. The main idea behind this programme, 'Seekho Aur Jeeto,' was to create awareness amongst children about the importance of oral health and hygiene. To participate, children had to learn oral care tips placed at the back of promotional Colgate GRF 50g and 100g packs and answer a related multiple choice question via SMS.
The right answers were placed in a lucky draw and the 40 winners were informed with congratulatory text messages and press announcements. Guaranteed gifts were also given in the promotional packs to further engage children in this offer.-PR