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Honda CEO targets Europe and emerging markets
LONDON : Honda Motor Co Ltd chief executive Takanobu Ito has said that company intends to boost its output of 'kei' cars
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Ito said that Honda aimed to increase the proportion of kei cars in its total output from 25 percent to 40 percent within five years.
Kei cars are a Japanese category of small vehicles.
"Having this business is going to guarantee the future growth of Honda - to maintain our business in the Japanese market, and it's also going to guarantee the future success of Honda in the global market as well," he is quoted a saying.
Sales of cars with small engines sized 660cc or less, which enjoy special tax breaks in Japan, account for just below 40 percent of Honda's home market now, a proportion it expects to increase to 45 percent in 10 years.
Copyright Reuters, 2011