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Reckitt Benckiser sees 2010 net profits jump

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The London-based company was lifted by its so-called "powerbrand" products that also include Air Wick air fresheners, Dettol surface cleaners, Finish dishwasher products and Vanish stain removers."Reckitt Benckiser enjoyed another year of market-beating results, despite declining global market growth," said Chief Executive Bart Becht, noting that the group achieved "excellent developing markets growth."

He added: "Our strategy of focusing on our powerbrands, behind new product initiatives and high levels of marketing investment, is one that continues to deliver."The group bought Durex condom maker SSL last year for 2.54 billion pounds, expanding its health and personal care business.

 

Copyright AFP (Agence France-Presse), 2011