He was speaking at the Public-Private Sector Consultative Roundtable Meeting on Trade, organized by US Agency for International Development's Pakistan Trade Project with support of Ministry of Commerce.
Sisson said that the roundtable was organized with an aim to develop a platform to work together for helping Pakistan achieve the status of playing even greater role in the world market.
"Several important trade initiatives are already underway, through USAID's Trade Project, which is working to help modernize Pakistan's trade environment, support a level playing filed for all industries and help businesses access export opportunities," he added.
USAID was also helping to improve the effectiveness of the commercial officers program to promote and facilitate trade, develop an electronic trade portal as a valuable online tool for the government, Pakistani exporters and international buyers to access real time information.
He said the agency was also providing analytical assistance to identify opportunities for trade facilitation and support border post infrastructure development such as the high bridges for Chaman and Torkham.
Highlighting the importance of healthy investment climate, he said that conducive atmosphere could help spur prosperity through economic development besides starting and running a business, creating environment where complying with regulations brings more benefits than costs, spurning innovation, encouraging entrepreneurship and new ideas as more of the world's markets are given the opportunity to enjoy Pakistani goods products.
He said that it would also be successful to establish a new paradigm for cooperation between the public and private sectors working in trade.
He said that Public and Private collaborations were extremely powerful tool for development which have provided enduring solutions to some of greatest challenges in the past.
Speaking on the occasion, Chief Executive Officer (CEO), Trade Development Authority of Pakistan (TDAP) Tariq Puri said that the authority in collaboration with the USAID has taken initiative to develop electronic trade portal to provide knowledge-based information to the world businessmen.
He said that Memorandum of Understanding (MoU) for establishing the portal has been finalized which would be signed soon adding that it would help businessmen to know about the business opportunities and devise investment policies.
The portal would be user-friendly to help facilitate businessmen besides enhancing quality of the businesses, he said adding that the portal would replace other activities to promote trade in more effective way.
He said that the Prime Minister has described 2011 as Export Year adding that the TDAP has taken several initiatives to promote trade throughout the year.
He said that record exports of $2.12 billion were recorded in December 2010, an increase of over 35 percent over the same month of last year adding this shows country's real export potential.
Puri said that Pakistan and US were engaged in negotiations for getting access for Pakistani products in the US market adding TDAP was also working on the strategies to leverage trade with the regional countries including China, India and Iran.
The two day moot has prepared several recommendations for trade and business development. The recommendations are related to high level cooperation, easy procedures, infrastructure strategy and legal reforms for bringing change in the laws.