Barcelona forecast €700m in sales from fresh VIP seat packages
- Barcelona is leveraging long-term VIP seat licenses at the revamped Camp Nou to secure vital club finances and boost stadium revenue
Barcelona expect to generate about €700 million ($798 million) in committed revenue from 2,000 long-term VIP seat licences at the revamped Camp Nou stadium, the LaLiga club said in a statement on Friday.
The VIP seats will be offered under 15- or 30-year licences, with buyers making an upfront payment. Barcelona expect all the seats to be sold over the next two-and-a-half seasons.
The projected revenue would be generated over the duration of the contracts, Barcelona said, as the club seeks to turn its redeveloped stadium into a major source of income.
In December 2024, Barcelona agreed deals covering 475 VIP seats for up to 30 years, valued at €100 million.
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Barcelona said they have commercialised nearly 5,000 VIP seats, representing more than €380 million in committed revenue, with contracts for those seats varying in length.
Reuters reported on Thursday that Barcelona were exploring two new sources of financing amounting to €510 million to cover rising costs and a shortfall in revenue related to the renovation of their stadium. Work on the stadium is projected to be completed for the 2028-29 season.
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