FoodAg and The Global Cuisine Show 2025 seal $730 million in deals, setting new export benchmarks
- Record exhibitors, 5,700 B2B meetings and provincial showcase underline Pakistan’s growing clout in global agri-trade
The third International Food and Agriculture Exhibition (FoodAg 2025), held from 25th to 27th November at the Karachi Expo Centre, concluded with an outstanding $730 million in business generated, 5,700 structured B2B meetings, over 50+ MoUs, and the participation of a record 370 exhibitors.
More than 850 international buyers from over 80 countries converged on the three day event, where a wide range of agriculture and food sectors including rice, seafood, fruits, spices, halal meat, dairy, value added foods and agritechs were prominently showcased. A unified provincial presence highlighted regional strengths while keeping the exhibition’s focus firmly on Pakistan’s end-to-end supply capability.
At the heart of FoodAg was the Global Cuisine Show, now widely regarded as South Asia’s most diverse culinary-trade platform. Chefs from 21 countries, several holding Michelin stars or equivalent honours, cooked live using only Pakistani ingredients. French masters plated refined seafood dishes with Himalayan pink salt, Italian pizzaioli fired perfect Neapolitan pies with local wheat flour, Thai specialists balanced curries with chillies and lemongrass grown in Sindh, and experts from Turkey, Brazil, Mexico, Azerbaijan, Georgia, Malaysia, Russia and China turned basmati rice, mangoes, spices and halal meats into dishes that drew long queues and loud applause. Buyers repeatedly said the demonstrations removed any last doubts about quality, often leading to contracts signed the same day.
Key deals included USD 33.9 million in confirmed export contracts with China, a USD 10 million boiled beef contract, a USD 9.7 million sesame seed sale, and high level dialogues with Qatar, China, Malaysia, Indonesia, Italy and Turkey.
Federal Commerce Minister Jam Kamal Khan, who inaugurated the exhibition, described the combination of world sclass cooking and trade as “the perfect recipe for sustainable export growth.” TDAP Chief Executive Faiz Ahmad termed the outcome “a monumental success,” adding that the event had “exceeded every target under our theme of Harvesting Innovation and Cultivating Sustainability.”
With 370 exhibitors representing agriculture and food industry, 5,700 B2B meetings, over $730 million in fresh business, and over 50+ MoUs, FoodAg 2025 and its Global Cuisine Show have sent a clear message: Pakistan has moved firmly from emerging supplier to preferred global partner. Planning for an even larger 2026 edition has already begun.
This content was produced by an external party/sponsor. Business Recorder does not have any editorial input or oversight of this content, nor does this necessarily reflect the views of Business Recorder or any of its affiliated entities.
Business Recorder is not responsible for accuracy, timeliness, any errors or omissions, or for the results obtained from the use of this information.
Comments
Comments are closed for this article.