BR100 Increased By (0.41%)
BR30 Decreased By (-0.04%)
KSE100 Increased By (0.18%)
KSE30 Increased By (0.17%)
AGHA 7.84 Increased By ▲ 0.09 (1.16%)
BECO 5.20 Increased By ▲ 0.01 (0.19%)
BML 57.84 Decreased By ▼ -0.82 (-1.4%)
BOP 34.02 Increased By ▲ 0.33 (0.98%)
CNERGY 9.99 Decreased By ▼ -0.62 (-5.84%)
CSIL 5.40 Increased By ▲ 0.10 (1.89%)
FCCL 54.74 Increased By ▲ 1.00 (1.86%)
FFL 16.67 Increased By ▲ 0.21 (1.28%)
FNEL 1.23 Increased By ▲ 0.01 (0.82%)
KEL 7.43 Increased By ▲ 0.15 (2.06%)
KOSM 5.74 Increased By ▲ 0.10 (1.77%)
LOTCHEM 29.30 Decreased By ▼ -0.35 (-1.18%)
MLCF 94.75 Decreased By ▼ -1.61 (-1.67%)
NBP 202.85 Decreased By ▼ -0.68 (-0.33%)
NCPL 57.04 Increased By ▲ 0.19 (0.33%)
NPL 68.00 Increased By ▲ 0.69 (1.03%)
OGDC 316.75 Decreased By ▼ -1.47 (-0.46%)
PACE 10.72 Increased By ▲ 0.09 (0.85%)
PAEL 43.12 Increased By ▲ 1.35 (3.23%)
PIBTL 16.74 Decreased By ▼ -0.07 (-0.42%)
PPL 219.50 Decreased By ▼ -0.67 (-0.3%)
PRL 48.76 Decreased By ▼ -0.29 (-0.59%)
PTC 70.70 Increased By ▲ 0.69 (0.99%)
SSGC 28.30 Decreased By ▼ -0.84 (-2.88%)
TBL 9.82 Increased By ▲ 0.05 (0.51%)
TELE 8.81 Decreased By ▼ -0.01 (-0.11%)
TPL 18.22 Increased By ▲ 1.05 (6.12%)
TPLP 13.15 Increased By ▲ 0.64 (5.12%)
TREET 22.78 Increased By ▲ 0.19 (0.84%)
TRG 59.87 Decreased By ▼ -0.35 (-0.58%)
By

Twitter Inc on Friday blamed its ongoing battle to close its $44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue.

The results come as Twitter has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter’s advertisers and caused chaos inside the company.

Advertising revenue rose just 2% to $1.08 billion, missing Wall Street expectations of $1.22 billion, according to Refinitiv IBES data.

Total second-quarter revenue, which also includes revenue from subscriptions, was $1.18 billion, compared with $1.19 billion a year earlier. Analysts were expecting $1.32 billion.

Twitter shares were down 3% in trading before the bell.

Twitter gets fast-tracked Elon Musk trial over $44 billion deal

Twitter said its net loss was $270 million, or 35 cents per share, down from a profit of $65.6 million, or 8 cents per share, a year earlier.

Its adjusted 8-cent loss missed expectations for a 14-cent adjusted profit.

On Thursday, Snapchat parent Snap Inc posted weak results and declined to make a forecast, citing “incredibly challenging” conditions as advertisers cut back on spending.

Twitter and its peers, including Snap and Alphabet , saw an uptick in revenue last year as brands spent heavily on advertising online, eyeing a recovery from the pandemic.

But inflation pressures and fears of a recession this year have forced brands to rethink their marketing budgets.

At the same time, Gen-Z favorite TikTok and tech giant Apple Inc, which gives users the choice to opt out of data tracking, are grabbing market share in the digital ad space.

Comments

Comments are closed for this article.