‘Users are increasingly turning to AI services for personal matters’

ISLAMABAD: A survey conducted by the Russian cybersecurity company revealed that the AI is becoming part of consumers’ everyday lives and users are increasingly turning to AI services for personal matters, raising new privacy and cybersecurity concerns.

Kaspersky’s recent survey in the META region disclosed that around 79 percent of respondents across the META region reported using AI services including smart chatbots and image and video generation tools. The most common use of AI is searching for and summarizing information, reported by 74 percent of respondents, followed by writing texts at 50 percent, generating images from text descriptions or prompts at 42 percent, editing or transforming personal photos at 41 percent, and creating videos at 32 percent.

Respondents rely on AI for a range of everyday needs and practical recommendations, with 37 percent using it for health-related questions, 29 percent for planning leisure activities such as weekends, vacations or parties, and 23 percent for preparing meal plans. Additionally, 41 percent of survey participants reported using AI to seek advice on other personal issues.

Experts warned that these interactions may involve personal information, potentially creating privacy and security risks if such data is exposed, misused by third parties or accessed by cybercriminals.

Another concern relates to users’ trust in the reliability of AI-generated information. Nearly one in ten respondents have already encountered incorrect information generated by AI, while 24 percent believe that AI can provide inaccurate answers. Such findings underline the importance of treating AI-generated responses critically and avoiding the disclosure of sensitive information.

To minimize cybersecurity risks when using AI, experts recommended that users should not share sensitive or confidential information with AI services.

Copyright Business Recorder, 2026