KARACHI: Iqra University’s Department of Media Science successfully staged “Media Unveiled 2026” with an impressive range of advertising, media and design projects, highlighting the creative potential and practical skills of students from different semesters.
The exhibition featured Final Year Thesis projects by BS Media Science Advertising students, spanning App Design, Product Design and Service Concepts. Developed through a year-long research and creative process, the projects reflected fresh ideas, thoughtful problem-solving and a strong understanding of contemporary advertising and user experience.
Students also presented compelling work in Art Direction and Interior Design. The Art Direction projects, developed under the guidance of Irfan Ul Haq, demonstrated how set design, props, costumes, colour, composition, camera angles and lighting can combine to create powerful visual narratives.
The Interior Design project, supervised by Ms Samina Mumtaz, showcased a thoughtfully developed setup using timber wood and stage materials, highlighting students’ practical skills in design planning, material selection, spatial arrangement and creative execution.
Copyright Business Recorder, 2026
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