Pandora CEO says new jewellery collections drive growth

LONDON: Pandora’s new jewellery collections are driving growth, CEO Berta de Pablos-Barbier ​said in an interview on Thursday, even though ‌consumer sentiment in the U.S. remains weak.

“What we are doing in terms of distinctive newness is working, so where we are launching ​new collections that are inspiring and good for ​consumers we are delivering growth,” said de Pablos-Barbier, who ⁠has been in the top job since January 1 ​and was previously chief marketing officer.

Pandora late on Wednesday raised ​its 2026 profit outlook thanks to US tariff refunds, and reported stronger than expected second-quarter sales.

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Extreme temperatures across Europe this summer ​have impacted store traffic and driven shoppers online, de ​Pablos-Barbier said.

“We saw a disproportional increase versus last year on e-commerce, so ‌I ⁠think people stayed in their home and decided not to go out on the street,” she said.

De Pablos-Barbier is leading a new design drive, with the Pandora Wonders line — ​featuring pearl charms ​shaped like ⁠a frog, a pufferfish, or a mushroom — launching in July in Paris during Haute ​Couture week.

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Comparable sales in Europe and in North ​America ⁠declined in the second quarter, but Pandora’s overall organic growth of 3% was stronger than the 2% analysts expected.

In the ⁠U.S., ​Pandora’s biggest market, consumer sentiment remained ​weak, de Pablos-Barbier said, as the Iran war and economic uncertainty reduced people’s ​willingness to spend.