Pakistan’s soft image depends on economic strength: LCCI President

LAHORE: Lahore Chamber of Commerce and Industry (LCCI) President Faheem-ur-Rehman Saigol said that sustainable economic growth, industrial development, SME promotion and job creation are essential for improving Pakistan’s international image and strengthening its economy.

He urged all stakeholders, including the government, private sector, intellectuals and civil society to work collectively for national development, poverty alleviation and projecting a positive image of Pakistan globally.

He was speaking at a seminar on “Branding Pakistan: Building a Soft Image” organized by the Standing Committee on Corporate Relations and Market Committee at the LCCI.

He said that LCCI represents around 48,000 member companies from diverse sectors, including trade, industry, SMEs and export-oriented businesses, and continues to facilitate the business community through various support and facilitation centers.

He further said Pakistan has been blessed with unparalleled natural resources, extending from the Arabian Sea to the peaks of the Karakoram, but has not yet fully utilized its potential. The LCCI President said that industrialization remains the key to economic prosperity as it generates employment, expands the tax base and promotes exports. He stressed that SMEs serve as the backbone of job creation and deserve greater policy support.

Faheem also emphasized the importance of ethical business practices, corporate social responsibility and public-private collaboration. He called upon all segments of society to contribute towards improving living standards, reducing poverty and strengthening Pakistan’s reputation around the world.

Former LCCI President Mian Anjum Nisar highlighted the difficulties being faced by the industrial sector and stressed the need for policy consistency, investment-friendly regulations and greater support for local industry. He emphasized that industrial growth is vital for economic stability, exports and employment generation and called for measures to facilitate entrepreneurs and manufacturers.

Tariq Ullah Sufi, CEO of Sufi Group of Companies, said that Pakistani industrialists continue to contribute to economic growth despite facing numerous challenges. He noted that establishing and operating industries requires immense commitment, investment and perseverance.

He also highlighted concerns regarding excessive taxation, regulatory hurdles and rising business costs, which are affecting industrial competitiveness. He said that industrialists work tirelessly to keep factories operational, create employment opportunities and contribute significantly to national revenue.

Senior journalist Mujeeb Ur Rehman Shami said that despite numerous challenges, Pakistan continues to possess enormous strengths and capabilities. The country has demonstrated resilience in various fields, including diplomacy, sports and national defense.

He emphasized the need for political stability, national cohesion and a reduction in internal polarization, adding that a united nation is better positioned to project a positive image to the world, he added.

Journalist Jugnu Mohsin said that Pakistan’s soft image cannot be built solely through publicity campaigns but through justice, good governance, protection of cultural heritage and respect for citizens.

Copyright Business Recorder, 2026