LAHORE: Commercial Ambassador Pakistan China Joint Chamber of Commerce and Industry (PCJCCI) Adeel Munawar has said that Pakistan possesses tremendous potential to expand its mango exports to China by focusing on quality improvement, modern packaging, branding, and efficient supply chain management.
He said China remains one of the largest and most promising markets for Pakistani mangoes, adding that growing consumer demand for premium-quality fruits in China presents a valuable opportunity for Pakistani exporters to strengthen their presence in the market.
Pakistani mangoes are internationally renowned for their unique taste, aroma, and quality. “However, to maximize export potential in China, we must focus on meeting evolving consumer preferences through improved quality standards, better packaging, and value-added products.”
Adeel pointed out that Chinese consumers are increasingly prioritizing quality over price and are willing to pay a premium for high-quality agricultural products. He stressed the importance of adopting modern cultivation techniques, post-harvest management practices, and international certification standards to enhance the competitiveness of Pakistani mangoes.
He further stated that Pakistan’s share in China’s mango imports remains relatively low despite the country’s strong production capacity and reputation for producing some of the world’s finest mango varieties. According to him, this gap reflects a significant untapped opportunity for exporters.
“Through strategic marketing, improved logistics, and consistent quality assurance, we can substantially increase our exports and strengthen bilateral agricultural trade,” he added. He further observed that investment in cold-chain infrastructure, preservation technologies, and modern transportation systems would help maintain product quality during transit and improve market access for Pakistani exporters.
He concluded that enhanced cooperation between Pakistan and China in the agriculture sector would not only boost mango exports but also create new opportunities for farmers, exporters, and agribusiness stakeholders, contributing to sustainable economic growth and stronger trade relations.
Copyright Business Recorder, 2026
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