JS Bank launches first maternity insurance through JS Her

KARACHI: In a move to support women’s health and financial well-being, JS Bank, through its women-focused banking platform JS Her, has launched Pakistan’s first dedicated maternity insurance, offering care and coverage for new mothers.

Timed to honour mothers on Mother’s Day, this innovative insurance plan provides financial support during one of life’s most critical moments. The coverage includes up to Rs100,000 for normal deliveries and Rs125,000 for complicated deliveries or C-sections. Women between the ages of 18 to 50 years are eligible for the plan.

Atif Malik, Chief Operating Officer at JS Bank, shared his thoughts on the initiative and said that JS Bank is committed to building financial solutions that support women at every stage of life. With the launch of Pakistan’s first maternity insurance under JS Her, the banks is offering care, confidence, and a safety net when it’s needed most. This is a step towards more inclusive banking, where every woman feels valued and supported, he added.

Copyright Business Recorder, 2025