Apple starts developing its own search engine to rival Google

American technological giant Apple is planning to develop its own search engine that could save billions of dollars it pays to Google every year.

The company has made its intentions clear with changes in iOS 14, an operating system for iPhone, which has begun to show its own search results and link directly to websites when users type queries from its home screen.

The move is being viewed as a consequence of the anti-trust fire the company has been facing recently.

The web search capability is an important step for the Silicon Valley company’s in-house development which could form the foundation of a fuller attack on Google, experts say.

Anyway, Apple creating its own search engine would come as a major blow to Google’s revenue stream, as the search giant pays close to $12 Billion per year to win a preferred spot.

Apple hired Google’s Head of Search John Giannandrea a couple of years ago to work on its AI efforts and Siri voice assistant. But it might utilise his expertise in building a search engine as well.

Not to mention, Apple has also been posting job ads for search engineers.

Overall, it’s believed that Apple has enough resources to create a search engine that can rival Google. This includes crafting an advanced crawler capable of indexing tens of billions of web pages and building robust backend infrastructure that can handle user queries in almost no time.