Global data storage co Western Digital extends product portfolio in Pakistan

Western Digital Corporation, the US-based hard disk drive manufacturing and data storage company, has expanded its portfolio in the Pakistani market with the introduction of a new range of data storage devices.

The products are poised to expand Western Digital’s existing product portfolio in Pakistan, including four times faster NVMe internal SSD. The launch event was held via a virtual press conference at a local hotel in Karachi.

Speaking on the occasion, Khwaja Saifuddin, Senior Sales director for Middle East & Pakistan, Western Digital stated “Western Digital has long been at the forefront of game-changing innovations and offering a range of premium-quality storage solutions.”

“We have seen the potential in the Pakistani market and are excited to see that the consumers’ trust already exists in our products. We aim to uphold and further strengthen our bond with our customer base and in due time bring more innovative products to Pakistan.”

Talking about the cybersecurity and increasing incidence of cyberattacks, Khawar said that there should be regulation in the way data is saved, access, and shared. “I am sure that the government is looking at it and we must be getting any directive as data is integral.”

Commenting on market competition, Khawar was of the view that competition always exists, however, it is up to the buyer if one purchases a cheap alternative product they are compromising on their sensitive data.

Western Digital’s product line includes the SanDisk mobile storage solutions portfolio, with storage devices such as the iXpand™ flash drive, SanDisk Ultra™ Dual Drive, microSD™ and SD™ cards (SanDisk Extreme™ and SanDisk Extreme PRO™). The portfolio also encompasses a wide variety of SanDisk external SSD and WD internal SSDs, including the new addition to the award-winning WD Blue™ solid-state drive (SSD) portfolio, the WD Blue SN550 NVMe™ SSD.

Adding on to the consumer storage portfolio, the SanDisk Extreme™ microSDXC™ UHS-I card , one of the world’s first 1TB cards in the world; SanDisk Ultra Flair USB 3.0 Flash Drive 16GB, 32GB, 64GB, 128GB, 256GB and 512GB; and the SanDisk Ultra Luxe™ USB 3.1 Flash Drive also available with capacities of 16GB, 32GB, 64GB, 128GB and 256GB; are all now available and enhance overall drive capacity and performance for customers across Pakistan.