Jamaica to use Usain Bolt as attraction for tourists

17 Aug, 2012

Now Jamaica expects the exhilarating Olympic success of the world's fastest sprinter will improve its image and aid in attracting more foreign tourists to the scenic Caribbean country.

“Interest that has already been created by our sprint legends throughout the years has come to a crescendo with Usain Bolt’s unique defense of the titles,” Wykeham McNeill, Minister of Tourism told a media website. “The impact of his sprinting will have an effect on the island for many years to come and will help Jamaica attract more and more sports travel tourists.”

25-year old Bolt, was in promoting national tourism diffusion in Jamaica earlier to as he featured in three promotional videos in 2010.

Almost 1,922,000 foreign tourists visited the island nation in 2010, according to World Bank data.

Jamaica isn't the only Caribbean island hoping for an Olympic afterglow leading into increased tourism.

After Grenada's Kirani James won the island's first-ever medal, a gold in the 400-metre dash, the country’s Tourism Minister George Vincent said “James put Grenada on the map”.

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