It has also noted that 28 million Canadians, representing 83.4 percent of the population,
have watched at least some part of the Olympics telecasts.

“We are very pleased with the results of our coverage thus far,” Adam Ashton, President of
the CTV said in a statement.

“With all Consortium platforms showing growth over the first few days of the Games, we are confident that, with many marquee events and top medal contenders still to come, we will continue to achieve new standards for a Summer Games,” he added.

Canada is airing major events ‘live’, unlike US, and also broadcast repeats during primetime.

Some viewers in the US have subscribed to proxies or virtual private networks that allow
them to access the CTVOlympics.cawebsite, which is carrying events that are blacked out in
the US.

The CTV has also said that the number of viewers to its website is running 11 percent higher
than the number for the Vancouver Winter Olympics two years back.